← Back to free stuff

Free guide

Ask Instagram why your reels flop

Instagram added an AI assistant to Edits, its free video editing app, on September 30. It reads your account's numbers, like views and retention, plus your comments, and tells you what's working.

When you're building with no team, nobody tells you why one video landed and the next one didn't. Now you can ask.

15 minutes the first time. 5 minutes a week after.

Real talk: it's rolling out to US accounts first, and free use has a cap. Meta sells more access through Meta One, its paid subscription. Use the free version for a few weeks before you pay for anything.